Get to know service design!

 

+ What is service design?

A multidisciplinary design approach centered on the holistic alignment of processes, products, and key stakeholders to deliver better services and experiences from end-to-end using a strategic lens informed by human empathy. Key foci include organizational and cultural alignment, transformational change, and social impact. It is a highly adaptive strategy that can be applied in a variety of uses with a range of scope.

+ Why service design?

Design and deliver better experiences for both service users and service providers.

Gain greater understanding of the interconnected factors that affect organizational and product processes.

Learn and leverage valuable skills in multiple areas, such as:

  • Systems Thinking
  • Design Research
  • Business Modeling & Strategy
  • Prototyping
  • Multi-Disciplinary Design
  • Facilitation
  • Visual Design

Build more successful businesses.

Effect change and social impact through the empathy-first approach of service design.

6 Principles of Service Design from the book Service Design Doing.
A taxonomy for service design by the Savannah College of Art and Design (SCAD).
A map of service design tools organized by the discipline from which they are derived.
Visual chart by Shahrzad Samadzadeh based on keynote by Lucy Kimbell of different ways service design designs. "Service design acts on a variety of objects, and can influence or create change at a variety of levels."

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Discover Service Design

 

Understand Why Service Design